How Important Is A Font For Aesthetically Pleasing Logos and Graphic Design?
The other day, while helping to create a minimalist design, I once again realized just how much a font could change the design of a graphic or design entirely. Everyone’s sense of aesthetic is different, and what is considered ‘aesthetically pleasing’ certainly changes with time as well, but the smallest things like a font could make a huge difference. It’s why people now make fun of Comic Sans and it’s typically no longer used in graphic design unless as a joke. So here’s what I discovered in my font journey:
This font is:
- Comic Sans.
- Mostly for fun. I couldn’t resist a “graphic design is my passion” joke in here too.
- A meme, even now in 2021.
As you’ll see, this font wouldn’t work amongst the other contenders that are coming up.
This font is:
- Times New Roman, the first font we decided to test out.
- Fine, but that’s it.
- Boring. But inoffensive
- Generic, and missing something.
It could be better, but there’s not much to it overall. Thinking that maybe sans serif wasn’t what we needed, I tried cursive.
This font:
- Is a cursive font that mimics a calligraphy look.
- Conveys a different image entirely.
- Wasn’t the clean, sleek look I was trying to go for with our design.
- Displays something more cute and whimsical, but wasn’t what I needed.
After this, I decided I wanted to go back to a sans serif font — but which one? The thing with sans serif fonts is that it’s difficult to discern what it is about it that’s wrong since they all seem so similar. But I decided to try a few different ones, and eventually found the one I fell in love with.
This font:
- Closely resembles the iconic Vogue logo font!
- Is a sans serif font that is much thinner, taller, and looks overall cleaner.
- Fits the minimalist design that I had in mind, but also feels stylish.
Even though it’s similar to Times New Roman in its design, it’s almost entirely different as well. This was the font I ended up using! The logo I created will end up on a sweater, and after suffering through staring at sans serif fonts for too many minutes, I finally found one I would be happy to wear around proudly.
Fonts are important when creating logos and in aesthetically pleasing graphic design. Which is why I don’t mind spending hours clicking through the various fonts on my computer, and scouring the internet for the font that I’m seeking out, but haven’t quite found yet. But when I do find it, and everything clicks in place, it’s a moment of revelation that always feels great when I look back at the finished product.
Originally posted on xenanguyen.com
